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How to Organize a Winning Brainstorming Session Remotely

Updated: Oct 18, 2022

Brainstorming sessions often have a bad reputation because more outspoken participants dominate, and meetings can be boringly monotonous. However, the remote office environment can improve your brainstorming sessions and help you achieve better results if approached correctly. Here are six steps to organize a winning remote brainstorming session.

Step 1 - Clearly Define the Problem Question

Which problem do you need to solve?

The problem question should be clear and prompt participants to think of solutions.

For example: How can we increase sales?

Next, consider boundaries, like time or monetary restraints.

For example: How do we increase sales in six months without increasing the marketing budget?

Step 2 - Decide Who to Invite

Choose a maximum of six people and ensure you invite a diverse mix of participants from varying cultures, backgrounds and age groups. Remember that diversity ensures you get different opinions and solutions, which is valuable when operating in a competitive space.

To begin, make a list of people using these three questions:

  1. Who is affected by the problem question?

  2. Who are the experts on the topic you want to discuss?

  3. Who could add a valuable alternative perspective?

Be selective and choose two names from each group.

Step 3 - Choose a Meeting Leader

The leader should be diplomatic and unbiased. Their role is to ensure that no one dominates the discussion and that everyone's opinion gets heard. Keeping the meeting on track is essential to success.

Step 4 - Make Sure Everyone is Prepared

What do the participants already know about the context of the problem question, and what else do they need to know?

Compile any additional information participants need and send it to them before the meeting or present it during the session. Include key terms, current statistics, and anything else that sets the foundation for building ideas.

Step 5 - Set the Agenda

Create a structure that promotes clarity and fairness to get the best results and send it to the participants before the meeting.

Start by welcoming everyone and have them introduce themselves by outlining their expertise or roles in the company.

Next, introduce the agenda of the meeting, the problem question and some context.

Then dedicate a certain amount of time to each person to present their solution, followed by a time to discuss it.

For example:

Five minutes to introduce their solution and ten minutes to discuss it. (Total of 15 mins per person)

Step 6 - Choose a Good Platform to Meet On

There's no need to overcomplicate the process, so use the one that is most familiar to the participants. A platform like Zoom or Skype will work perfectly. You can encourage them to utilize the presenting tools when necessary, as these can add significant value to the meeting.

Remind the participants to:

  • Mute their microphones when they are not talking

  • Use headphones to decrease the chance of echoes or delays

  • Ensure proper lighting has been set up

  • Use a free creative platform like Canva to prepare visual presentations

Communication is a powerful tool that can help you solve problems and come up with amazing solutions. If you feel like your English speaking skills are holding you back at work, then you are not alone, and we can help. Book a free Business English lesson with one of our expert tutors today and learn more about our VIP language courses. We believe in failing forward and providing the structure you need to boost your confidence in a professional environment.

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